Attract Marketing - Articles

Find out more about the key principles of driving success at your visitor attraction, heritage site or destination with Attract's portfolio of articles and case studies. Submit the form below for our latest article. Older content is available for immediate download.

And if you don't see what you are looking for then get in contact and tell us what topics you would like us to cover.

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Professional Tips and Tricks of Fundraising

Professional tips and tricks of fundraising from Nick Booker of Attract Marketing Ltd and Bridget Rennie, Development Manager of City of London Festival.

Their joint presentation comes from the highly successful Tourism Management Institute Hot Topic Event 2009 Conference in Birmingham in May 2009

To download or view this presentation please submit the form below. It will then open in your browser in PDF format.

Attract Book Review - Disaster Communications in a Changing Media World

Internet technologies have completely changed the way that countries see and deal with disaster situations. Nick Booker, MD of Attract Marketing, has reviewed "Disaster Communications in a Changing World" by George and Kim Haddow to get some understanding of the impact of the web.

Open " Attract Book Review - Disaster Communications in a Changing Media World" in a new tab/window or right click to download to your PC.

Social Networking Sites - A Market Channel Opportunity?

Social networking has been seen as the preserve of teenagers keeping up with gossip. More recently a number of social networking sites seem to have crossed the boundary into the business world.

Nick Booker, MD of Attract Marketing explores whether we should now regard them as being genuine and effective marketing tools.

Open " Social Networking Sites - A Market Channel Opportunity" in a new tab/window or right click to download to your PC.

Access For All

Nick Booker looks at some of the physical and intellectual issues in making attractions accessible to a wide range of audiences

Open " Heritage Tourism: Access for all" in a new tab/window or right click to download to your PC.

Operating the Heritage Attraction

The operational issues of setting up and running a profitable tourist and visitor attraction are examined in this presentation from Attract Marketing.

Open " Operating the heritage attraction" in a new tab/window or right click to download to your PC.

Heritage Tourism - Marketing Campaign Planning

Nick Booker of Attract Marketing looks at the issues in marketing campaign planning and audience development for a launching a major heritage tourism attraction, the Cold War Exhibition at RAF Museum Cosford.

Open "Heritage Tourism - Marketing Campaign Planning" in a new tab/window or right click to download to your PC.

What Makes a Good Tourist Attraction Leaflet

Paula Bardell-Hedley, the Director of Research & Marketing at LDS Tourism Services Ltd, recently posed the Question: ‘What makes a successful leaflet or brochure?‘ on LinkedIn.

Nick Booker, Director of Attract Marketing, was judged to have the best answer out of many reponses from around the world.

Open "What Makes a Good Tourist Attraction Leaflet" in a new tab/window or right click to download to your PC.

Book Review: Aviation and Tourism: Implications for Leisure Travel

Attract Marketing reviews this recent book by Anne Graham, Andreas Papatheodorou and Peter Forsyth published by Ashgate Publishing

Open the review of "Aviation and Tourism: Implications for Leisure Travel" in a new tab/window or right click to download to your PC.

Book Review: Vietnam Tourism

Attract Marketing reviews "Vietnam Tourism" by Arthur Asa Berger, published by the Haworth Hospitality Press.

Open the review of "Vietnam Tourism" in a new tab/window or right click to download to your PC.

Branding Visitor Attractions

Tourism is big business. It has become highly competitive. Consumers have plenty of choice of destinations and visitor attractions, and in the mass market loyalties can be fickle.

So what are the strategic issues to take into account when planning a successful branding exercise for visitor atractions in a fast changing economic environment?

Open "Branding Visitor Attractions" in a new tab/window or right click to download to your PC.

The Reality Experience

Can we create a new experience for visitors in museums and heritage sites for people who think they already know everything there is to know about them?

Nick Booker describes the experiences of the Welsh Highland Railway in creating an evocative heritage experience for visitors.

Open "The Reality Experience" in a new tab/window or right click to download to your PC.

Better Museum Marketing

Marketing your small to medium sized museum isn't just about advertising in tourist board directories and creating brochures and leaflets.

This article from Attract Marketing shows how factors such as reception facilities, staff training and coach driver incentives may be part of the marketing mix.

Open "Better Museum Marketing " in a new tab/window or right click to download to your PC.

Shugborough Reborn Courtesy of Attractions Management

Shugborough House has always been a notable landmark in the Staffordshire countryside and a popular destination in the North Midlands. But it wasn't paying its way.

Find out how Attract Marketing helped Shugborough to transform from into "The Complete Working Historic Estate" using detailed market research and expert destination strategy development.

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Improving Gatwick Airport's Performance- BAA

After disruption from a takeover and a series of security threats Gatwick Airport needed assistance in setting the right strategic agenda and making improvements stick.

Discover how Attract used Lean Six Sigma techniques to drive major operation performance improvements at the UK's second busiest airport.

Open "Improving Gatwick " in a new tab/window or right click to download to your PC.

Find out more about our consultancy services, our project delivery team and our client successes. And if you belive that Attract Marketing can help with the development of your destination or attraction then don't hesitate to get in touch.