Consultancy Services
Museum, leisure and visitor attraction
Imaginative, practical and sustainable solutions to attracting visitors with projects ranging from strategic planning to design management through to customer services.
Strategic business strategy and planning
- Reviewing business options
- Developing and determining the optimum strategies
- Financial and business viability evaluations
Marketing
- Strategy planning
- Demand forecasting
- Branding
- Corporate identity
- Promotional programmes
- Marketing and audience development plans
Marketing research and consultation
Sound business decision-making requires reliable information. Attract utilises a wide spectrum of methods and techniques:
- Quantitative Research including: on street, door to door and telephone (CATI) interviewing as well as postal and 'web' based self completion surveys.
- Qualitative Research including: focus groups and workshops, depth interviews, exit interviews and mystery shopping/accompanied shops
- Community consultation meetings
Operational
Performance reviews including evaluation of specific or overall business operational areas:
- Efficiency studies
- Cost reduction programmes
- Benchmarking to determine best practice
- Quality, introduction and implementation of management systems eg ISO 9000
Funding
We have experience of most fundraising techniques and can source project funding and provide advice and support in fundraising strategy and bid writing.
Interpretation and Education Planning
Concept and story line development:
- research
- copywriting and support
- literature
- design
- oral and written history development
Audience development and visitor strategy
- Developing attraction and destination strategies
- Understanding and developing "hard to get at" audiences
- Running visitor focus Groups
- Planning marketing campaigns
- Undertaking visitor studies
Sustainability
Attract can develop sustainability strategies covering:
- Governance and organisational structure
- Income generation and funding opportunities
- Business Planning
- Human resource planning
Collection and Conservation Management
- Documentation and database systems
- Intellectual property income generation
- Preventative conservation
Human resources
Organisational design
- people development
- executive search and selection
Collaboration and partnering
Attract works with building designers, developers, planners, banks and other financial organisations. We co-ordinate and project manage initiatives to bring them to a successful conclusion
