Directors & Associates

Nick Booker BCom FCIM MTS

Nick Booker.  Extensive experience in marketing for the leisure and tourism sectors.  Nick Booker BCom FCIM MTS is a specialist in strategic marketing and visitor and heritage attractions and a Director of Attract Marketing Ltd. He has extensive business experience in a career covering business development, marketing strategy, market research, and market planning. He has over 25 years' experience of implementing and delivering consultancy projects to tight deadlines and limited budgets. He is a Visiting Lecturer at the University of Wolverhampton in the Business School where he has been involved in a number of business development activities and projects including the Economic Impact Study of Leicester Cathedral

  • Trustee of the Postal Museum / Mail Rail (2007 - 2016) and is currently chairman of Mail Rail Trading Ltd, the commercial 'arm' / trading company of the museum
  • Fellow of the Chartered Institute of Marketing (appointed 2006) and Member of the Tourism Society
  • Founding trustee and Vice Chairman of the Coventry Heritage & Arts Trust (2007-2013)
  • Speaks and blogs on a variety of marketing related topics; set up and moderates the Visitor Attractions Group on LinkedIn
  • Interests include how companies develop, diversify and evolve and the impact of owners and managers on their growth or decline; in the heritage sector in particular has researched and written a study of James Cholmeley Russell (1841-1912) the London barrister, financier, property developer and railway entrepreneur.
  • Director of Ffestiniog & Welsh Highland Railways Heritage Limited, whose key role is the safeguarding of the heritage of both railways

Hugh McCormack BSc MMRS MCIM

Hugh McCormack.  Public and private sector research and marketing planning Hugh is a director of Attract Marketing Ltd and a member of the Market Research Society. He has over 40 years' experience of conducting market research and consultancy with private, public and third sector clients, mainly in the UK, but also in Europe and North America. Typically, Hugh works with clients from concept to delivery of the final product or output. Having worked both client-side and in agencies, he understands the needs and expectations of both buyers and suppliers.

Hugh's leisure sector and visitor attraction projects include: Milton Abbey, Peak District National Park Authority, Pembroke Dock Sunderland Trust, Shakespeare Birthplace Trust, Museums Galleries Scotland, Tone Leisure, PGL Group and Stancliffe Hall amongst many others.


Principal Associates

Simon George BSc (Hons) FInstF

Simon is a director of Wootton George Consulting Ltd, which focuses on sourcing project funding for the not-for-profit sector. WGC's team of 22 consultants has experience of most fundraising techniques and fields of operation, including arts and heritage. Simon has been in fundraising for over 30 years and is a Fellow of the Institute of Fundraising.


Ray is a design professional and for over 20 years has applied his extensive "Edutainment" expertise for creative concept origination / development, design, detail development & design management and exhibition fit out within numerous sectors including tourist attractions, commercial visitor attractions, public aquariums, museums, visitor centres. prestigious offices, large multi-leisure developments & international exhibitions.

Charles Rich Consultancy

We also work with Charles Rich Consultancy, multi-disciplinary property and construction experts with over 150 years' collective experience, delivering cutting-edge, resource-efficient strategic solutions to help clients, developers and investors in the property and construction industries achieve a better return on their investment.

Client Meeting.  Attract Marketing works in a collaborative environment with clients such as tourism bodies and resort operators to achieve success
River Avon at Bath, one of the major tourist destinations in England
Shugborough - The Complete Working Historic Estate
Southwold Beach Huts.  Suffolk UK