The Leisure and Tourism Market Place

Development Opportunities

Leisure and tourism represent two of the most rapidly growing sectors of the economy. The industry offers opportunities and challenges for private sector operators, developers and investors as well as public sector tourist bodies. It is characterised by the perennial need to;

* attract new customers
* maximise repeat visits and purchases
* maintain or improve competitive positions

Additionally, appropriate policy responses are needed in the public sector, if the wider economic and social benefits of tourism are to be generated.

Planning for Success

New tourism developments require careful market research and considered strategic planning. The business viability and feasibility of new visitor attraction and destination projects have to be rigorously tested.

There must be a detailed appreciation of market conditions and of the planning and development contexts for all new projects. The relationship between tourism and leisure objectives and wider social, economic and environmental considerations is often a major strategic factor in deciding local and national destination planning.

Finally, the ability to identify and access funding from a menu of different sources is a key feature of successful leisure and tourism projects.

Attract Marketing provides tourism bodies, local authorities, museums, theme parks, stately homes and other visitor attractions and holiday companies with solutions to the challenges confronting this economically important market place.

Our expert consultancy team has an excellent track record in helping public and private sector organisations achieve success.

Contact us today to see how we can help you meet your objectives.

Witley Court
Jet Ski at Theme Park
Museum Gallery
Shugborough Hall visitors
Tourist Market  - queue
Kiek in de Kok