The Market Place
Leisure and tourism represent two of the most rapidly growing sectors of the economy. The industry offers opportunities and challenges for private sector operators, developers and investors. It is characterised by the perennial need to attract customers, maximise repeat visits and purchases and to maintain or improve competitive positions. Additionally, appropriate policy responses are needed in the public sector, if the wider economic and social benefits of tourism are to be generated.
New developments require careful market research and considered strategic planning. The business viability and feasibility of new leisure and tourism projects have to be rigorously tested. There must be a detailed appreciation of market conditions and of the planning and development contexts for all new projects. The relationship between tourism and leisure objectives and wider social, economic and environmental considerations is often a major strategic factor in deciding local and national destination planning.
Finally, the ability to identify and access funding from a menu of different sources is a key feature of successful leisure and tourism projects.
Attract provides tourism bodies, museums, theme parks, stately homes and other visitor attractions and holiday companies with solutions to the challenges confronting this economically important market place.
